How to Do Competitive Analysis on Mobile Apps with Ease

How to Do Competitive Analysis on Mobile Apps with Ease

AppFollow has totally revamped the Compare Apps tool. It is a perfect fit if you’re keeping track of your app’s activities on different platforms or studying your competitors to find new growth hacking ideas.

Anatoly Sharifulin
Anatoly Sharifulin
A Complete Overview of App Monetization Strategies

A Complete Overview of App Monetization Strategies

Billions of people devote billions of hours to their phones every day. This creates endless opportunities for developers to turn their products into sources of stable income. Today we will explain all possible ways of apps' monetization.

Olga Padulosi
Olga Padulosi

How to Become Apple's App of the Day in 2019

A year ago we looked at apps that Apple liked to feature. Back then the editors preferred free apps and apps with in-app purchases with 4+ stars prevailed. What has changed? We've analyzed the prices, ratings and categories of these featured apps in 2019.

Mary Kulikova
Mary Kulikova
7 ASO Keyword Research Myths and Reality

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

Anatoly Sharifulin
Anatoly Sharifulin
4.10 August Update

4.10 August Update

New ASO tool Keyword Spy; updated Compare Apps and Featured Timelines; review history in Zendesk app; integration with Jira; improved search by reviews, and more.

Mary Kulikova
Mary Kulikova
Changes to Google Play average rating: how to prepare

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

Anatoly Sharifulin
Anatoly Sharifulin
Announcing Salesforce integration: all customer feedback in one place

Announcing Salesforce integration: all customer feedback in one place

Gather all the user feedback in one place — your Salesforce account. From now on, you will get all the customer feedback about your iOS, Android, and Windows apps right in Salesforce.

Mary Kulikova
Mary Kulikova
Mobile App Marketing Hacks to Improve Customer Engagement

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure that your users will engage with your product even more.

Amanda Sparks
Amanda Sparks
Three Hacks to Skyrocket Your Indie Game Marketing

Three Hacks to Skyrocket Your Indie Game Marketing

Competing with the top chart games is really tough. Stuart Claggett, the COO & CTO of Dig-iT! Games, shares his insights on how to Use Data Insights to start monetizing your game after launching.

Stuart Claggett
Stuart Claggett
FaceApp: just luck or targeted mobile marketing campaign?

FaceApp: just luck or targeted mobile marketing campaign?

The FaceApp boom: is the app's success random or planned? We took a closer look at the factors that helped the AI photo editor become the top free app so fast.

Lorenzo Rossi
Lorenzo Rossi
7 Challenges When Working with App Store & Google Play Reviews

7 Challenges When Working with App Store & Google Play Reviews

Sooner or later, developers and support agents run into the problem of prioritizing user reviews. We've gathered customer support related issues that make it hard to work efficiently. Why they happen and what to do about them?

Anatoly Sharifulin
Anatoly Sharifulin
4.9 July Update

4.9 July Update

Integration with Salesforce; updated Keyword Distribution; replying to game and app reviews from Microsoft Store; a new role for customer review management; Hebrew and Arabic support, and more!

Mary Kulikova
Mary Kulikova
How to report a concern in Google Play and App Store

How to report a concern in Google Play and App Store

Reporting a concern is an effective way to clean your app page from offensive content. Usually it helps improve your conversion rate as new users don’t see this negative and more likely to download an app.

Mary Kulikova
Mary Kulikova
Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

Advanced App Store Optimization: How to Use In-App-Purchases to Gain More App Visibility

A relatively new ASO tactique that most marketers don’t use for their text optimization — in-app purchases ASO. Follow this guide to dramatically grow your app visibility.

Oliver Hoss
Oliver Hoss
The Ultimate Calendar of App Store Optimization Events 2019 and 2020

The Ultimate Calendar of App Store Optimization Events 2019 and 2020

Updated: the best mobile marketing and ASO conferences to attend in H2 2019 and 2020.

Olga Padulosi
Olga Padulosi