How to do ASO for Amazon Appstore

Amazon Appstore is a high-potential app store outside of the Big Two: Google Play and Apple App Store. Our customer jumped into this platform and managed to get his game in the Top 20. Today we're sharing his findings for promoting apps on this store.

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Anatoly Sharifulin

How new iOS 13 features will affect ASO

In this post, we gathered all the latest news about iOS 13 (and what wasn't mentioned at WWDC19) with suggestions on what you as an ASO specialist or mobile marketer can do before and after its official release on September 23rd.

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Ilia Kukharev

Announcing the 1st Edition of Mobile Online Conference

Join Mobile Online Conference from wherever on October 10, 2019. Twelve sessions on different aspects of app business: ASO, Mobile Advertising, Monetization, User Acquisition and Retention.

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Ekaterina Makulova

5 Types of App Reviews To Watch Out For

There's a misthought that 1-star reviews are the most important ones. However, ignoring the rest of reviews leads to overlooking hidden problems, questions, or product drawbacks. Find out which of them have the most impact on your product and users.

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Mary Kulikova

How to Do Competitive Analysis on Mobile Apps with Ease

AppFollow has totally revamped the Compare Apps tool. It is a perfect fit if you’re keeping track of your app’s activities on different platforms or studying your competitors to find new growth hacking ideas.

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Anatoly Sharifulin

A Complete Overview of App Monetization Strategies

Billions of people devote billions of hours to their phones every day. This creates endless opportunities for developers to turn their products into sources of stable income. Today we will explain all possible ways of apps' monetization.

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Olga Padulosi

How to Gear Up for iOS 13 to Get Noticed by Apple

In September, Apple traditionally refreshes its operating system. We have asked app developers to share how they're sharpening their tools for the big release, and have compiled ratings of the top-expected iOS 13 features.

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Anatoly Sharifulin

7 ASO Keyword Research Myths and Reality

App Store Optimization (ASO) is red hot for marketers and search optimization masters. Unfortunately, there are a number of mythologizing going on and a lot of myth-busting that obliges to happen.

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Anatoly Sharifulin

4.10 August Update

New ASO tool Keyword Spy; updated Compare Apps and Featured Timelines; review history in Zendesk app; integration with Jira; improved search by reviews, and more.

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Mary Kulikova

Changes to Google Play average rating: how to prepare

Google announced changes to the way it calculates an app's average rating. The good news is that the new rating will display the app's current ranking. The bad news is that a lot of apps will see their average rating drop.

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Anatoly Sharifulin

Announcing Salesforce integration: all customer feedback in one place

Gather all the user feedback in one place — your Salesforce account. From now on, you will get all the customer feedback about your iOS, Android, and Windows apps right in Salesforce.

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Mary Kulikova

Mobile App Marketing Hacks to Improve Customer Engagement

Discover the essential marketing hacks that can improve your visibility in the app stores and ensure that your users will engage with your product even more.

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Amanda Sparks

Three Hacks to Skyrocket Your Indie Game Marketing

Competing with the top chart games is really tough. Stuart Claggett, the COO & CTO of Dig-iT! Games, shares his insights on how to Use Data Insights to start monetizing your game after launching.

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Stuart Claggett

FaceApp: just luck or targeted mobile marketing campaign?

The FaceApp boom: is the app's success random or planned? We took a closer look at the factors that helped the AI photo editor become the top free app so fast.

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Lorenzo Rossi

User retention: strategies to keep app users active during the summer

Experts from the app store leaders Udemy, Runtastic, and Ultimate Guitar share tips on how to beat seasonality and keep your app users active during the summer vacation.

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Ekaterina Makulova