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aso

How to increase app downloads by 54x using localization

No developer should ignore localization or otherwise they will miss a huge opportunity. After doing ASO for Aviasales apps for 30+ languages, we got about 54X growth in both Google Play and App Store.

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Ilia Kukharev

A bug in the App Store drops apps’ downloads by half

Apps using 30 symbols in the subtitle stopped being indexed by the App Store. A major bug that happened on May 18th still hasn't been fixed (as of June 4th).

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Olga Padulosi

Google Play keyword tool update. Now with traffic score.

Try out the most accurate Google Play traffic score on the market. Check the keyword popularity for every keyword in every country!

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Ilia Kukharev

Keyword Research in ASO vs SEO: Meet the Difference

Explore the main differences of keyword research in ASO vs SEO and the tools to be used

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Ekaterina Makulova

Case Study: How Social Quantum Increased Organic Installs by 110%

What kind of impact can app preview have on a mobile game's ASO performance and downloads

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Catherine Sibirko

Google I/O 2019: Play Store updates for ASO managers

New Play Store features, app rating and reviews changes, custom groups and listing experiments — everything Google announced at I/O 19.

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Olga Padulosi

2019 App Store and Google Play Screenshot Guidelines

Explore the nuances of working with iOS, iPad, and Android app store screenshots. Even when following official guidelines, it's easy to miss details that negatively affect conversion rates.

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Anatoly Sharifulin

New Pricing Plans at AppFollow: How to Choose the Right One

Updated plans, "buns", new indie plan, and useful combos based on the needs of 35,000 AppFollow users.

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Evgeny Kruglov

ASO Analytics Tool: Track App Downloads and Conversion Rate with AppFollow

Analytics data from App Store Connect and Google Play Console is now available right in the AppFollow dashboard.

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Ilia Kukharev

Google Play Store changes and how they will affect ASO in 2019

Last week at GDC 2019, Google announced several updates of the Google Play Store. How will they change game ASO in particular and what Android developers will need to do to win in Google Play we are going to discuss below.

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Olga Padulosi

App Store and Google Play A/B Testing Strategies to Try in 2019

Noga Szpiro from StoreMaven talks about App Store Optimization strategies, experiments, and ways to increase conversion rate in 2019.

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Noga Szpiro

App Store Optimization and Mobile Marketing Guide. 2019 Edition

ASO strategy suggestions for 2019. Whether you’re a newbie or a pro looking for inspiration, in this article you will find the references and helpful links you need.

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Anatoly Sharifulin

5 Common Misthoughts That Can Destroy Your App Marketing

Steve P. Young, the founder of AppMasters.com, reveals the most common questions that the App Master’s experts face in their work.

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Steve P. Young

How to Promote an App Outside App Stores

Steve P. Young, the founder of AppMasters.com, talks about how to get app downloads, and how to promote an app for free.

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Steve P. Young

How to Get Featured in the App Store

What featured apps and games have in common, and why getting into App Store Today tab is not always for the best

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Ilia Kukharev

App Store Optimization 2019

The most useful events ASO conferences, and powerful app store optimization tactics to pay attention to in 2019

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Ilia Kukharev